{"id":1307,"date":"2021-03-01T15:11:48","date_gmt":"2021-03-01T14:11:48","guid":{"rendered":"http:\/\/wordpress.p631810.webspaceconfig.de\/brand-relaunch\/"},"modified":"2026-04-28T20:05:21","modified_gmt":"2026-04-28T18:05:21","slug":"brand-relaunch","status":"publish","type":"post","link":"https:\/\/han-online.com\/en\/brand-relaunch\/","title":{"rendered":"Brand relaunch"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;1. 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header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;35px&#8221; header_3_font_size_phone=&#8221;32px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;20px&#8221; header_4_font_size_phone=&#8221;16px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Brand relaunch<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subheadline (Automatisch)&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;MyriadProReg||||||||&#8221; header_font=&#8221;MyriadPro-Light|||on|||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#1A1A1A&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;MyriadPro-Light|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#1A1A1A&#8221; 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header_3_font_size_tablet=&#8221;35px&#8221; header_3_font_size_phone=&#8221;32px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;20px&#8221; header_4_font_size_phone=&#8221;16px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Focus on people & sustainability<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Page header&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;50px||50px||false|false&#8221; custom_padding_tablet=&#8221;25px||25px||false|false&#8221; 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The relaunch is being implemented consistently from the product packaging to the entire print and online communication.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfd3BjZi1wZGYtYW5oYW5nZW4iLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;View PDF&#8221; admin_label=&#8221;Button (PDF anh\u00e4ngen)&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; admin_label=&#8221;Bild (Automatisch)&#8221; _builder_version=&#8221;4.19.4&#8243; _dynamic_attributes=&#8221;src&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Herford-based family business HAN has used the pandemic period to fundamentally reorient itself to the future communication challenges of the market and to actively shape them.<\/p>\n","protected":false},"author":3,"featured_media":716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[546,134],"tags":[],"class_list":["post-1307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-press"],"_links":{"self":[{"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/posts\/1307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/comments?post=1307"}],"version-history":[{"count":4,"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/posts\/1307\/revisions"}],"predecessor-version":[{"id":18969,"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/posts\/1307\/revisions\/18969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/media\/716"}],"wp:attachment":[{"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/media?parent=1307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/categories?post=1307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/han-online.com\/en\/wp-json\/wp\/v2\/tags?post=1307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}