Overall, Ambiente 2024 has received a lot of positive feedback for the new OFFICE HEROES 2024 concept. Exhibitors were satisfied and were able to meet their goals and expectations for the fair. However, there is one point everyone agrees on: “There was a lack of casual visitors.”

PBS BusinessPartner followed up and was able to identify a common theme. HAN’s Marketing and Sales Director, Jens Magdanz, also shared his thoughts.

We are already looking forward to Ambiente 2025. The organizers will surely take the exhibitors’ suggestions seriously and surprise us next year with an even more refined concept.